Limassol Business Networking Event

AI‑Driven Product Discovery in 2026: What Businesses Need to Know

So what should founders and marketers realistically do today?

Our Speaker

Julia Amatuni
Head of Strategy & Research working at the intersection of AI, product development, and marketing.

Led large-scale international user research initiatives (20,000+ participants), shaping product and marketing strategy in tech and EdTech

Experience at global technology companies, including JetBrains and Yandex

Advises founders and SMEs on AI-driven visibility, digital ecosystems, and go-to-market strategy

Background in social anthropology and data analysis, combining qualitative depth with data-driven decision-making

Location

Why Attend

AI-driven traffic to retailers grew rapidly in 2025. Generative tools like ChatGPT, Microsoft Co pilot and Google’s AI search features are beginning to influence how customers research products and services. Yet they still represent a small share of overall visits, and most buyers continue to verify recommendations through Google and marketplaces.At the same time, major platforms are testing advertising formats inside AI interfaces. These programmes are real, but still limited and largely inaccessible to most small and medium-sized businesses. So what should founders and marketers realistically do today?

We’ll focus on practical decisions:

How customer discovery behaviour is changing in AI-assisted product search

The difference between SEO (Search Engine Optimisation), AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) and when each matters

What paid AI placements currently exist, and who they are actually for

How to structure your content and data so AI systems can understand and cite your business

Key risks: hallucinations, brand safety, attribution limits and compliance

A simple decision framework to prioritise your next steps

You’ll leave with a clear roadmap for where to invest time and budget in 2026 without overreacting to trends or chasing experiments that don’t yet make sense for your business.